As HACA evolved into a regional agency serving communities beyond Austin, a rebrand was needed to reflect that growth. I led a rebranding initiative that transformed the Housing Authority of the City of Austin into the Housing Authority of Central Texas, visually and strategically repositioning the agency to better represent the broader population it now serves.
The process included renaming, reimagining the visual identity, and updating core materials across digital and print platforms. I explored multiple brand directions, refining concepts through feedback from leadership and community stakeholders. Alongside the new logo and visual system, I redesigned the website, letterhead, business cards, and print collateral, including the 2025 annual report.
The final identity balances professionalism and community, communicating HACT’s expanded reach while staying grounded in its mission. The work gave the agency a cohesive and modern presence that supports its continued growth and commitment to affordable housing across Central Texas.
