The HACA 2024 Annual Report needed to do more than share data—it had to tell a story that built trust, highlighted milestones, and showcased community impact. Working closely with leadership, I developed a strategy centered on resident stories, key achievements, and clear financial summaries to create a narrative that reflected HACA’s mission.
To ensure cohesion, I established a fresh visual style, integrating a consistent color palette, typography, and custom infographics. These design elements complemented the content, making the report both engaging and accessible. Throughout the process, I coordinated with stakeholders, balancing input and keeping the project on track with regular reviews and refinements.
The result was a 28-page report that became a cornerstone of HACA’s communications, earning praise for its professional design and compelling storytelling.
You can view the digital version here.
