This project focused on creating clear, impactful messaging for Goodwill, delivered through digital and outdoor formats. I designed a series of web graphics and a billboard that communicated core initiatives like donations, job creation, and major sales; in a direct and energetic visual language.
The challenge was to make the materials feel bold and actionable while staying true to the recognizable Goodwill brand. I leaned into strong typographic contrast, simple layout structures, and brand-consistent blues to keep the visuals approachable and legible across formats.
From banner ads promoting discounts to billboards encouraging community donations, each piece was built to be seen quickly and understood even faster. The result was a cohesive set of assets that matched the tone of Goodwill’s mission while providing them with versatile, ready-to-use designs for multiple channels.
