The Santa Rita revitalization needed to spark pride, invite participation, and rally the community around the property’s future. Working closely with stakeholders, I developed a cohesive visual identity under the “Adelante” (Forward) theme, symbolizing progress and unity.
To bring this vision to life, I designed branded shirts and tote bags that were given out at a community celebration event. By blending a vibrant color palette, culturally resonant motifs, and bold typography, the merchandise made residents feel represented and engaged. Throughout the process, I balanced feedback from various teams, refined designs to ensure visual harmony, and maintained an upbeat, forward-looking spirit.
The result was more than merchandise. It was a tangible reminder of shared goals, renewed hope, and the collective journey ahead for Santa Rita.
