The Town & Country Drive-In is a long-standing West Texas landmark with deep community ties. I developed a brand identity and merchandise system that respected its history while giving it a refreshed, usable visual language.
The work focused on creating a flexible system that could live across apparel, signage, and promotional materials without feeling overly nostalgic or disconnected from modern use. I emphasized simplicity, recognizability, and consistency to ensure the brand could scale across physical and digital applications.
The resulting identity reinforces Town & Country’s role as a community gathering place while supporting ongoing engagement through merchandise and promotion.
