Dyess and Abilene Children’s Theater (DACT) needed a clearer, more cohesive identity to support both its educational mission and its day-to-day operations. I led a rebrand focused on improving how families, educators, and performers experience the theater, from first impression to on-site navigation.
The work included a refreshed brand system, way-finding design, and print materials for performances and programs. Throughout the process, I balanced expressive, playful elements with clarity and consistency, ensuring the brand could scale across signage, programs, and marketing materials without losing cohesion.
The final system supports a more intuitive, welcoming experience while giving the theater a stronger and more consistent public presence.
