Sheer Cheer is a luxury gift basket delivery company based in Austin, Texas, specializing in thoughtfully curated baskets for personal and corporate gifting. As the creative lead on the brand launch, I developed a complete identity system and digital presence that elevates gifting into a meaningful, branded experience.
I began by defining Sheer Cheer’s brand positioning: refined but playful, contemporary yet warm. This tone guided the creation of the logo, color palette, typography system, and packaging suite, all of which balance sophistication with a hint of delight. I designed the brand to feel as joyful and polished as the unboxing experience itself.
To support the brand’s launch, I designed and built a responsive e-commerce website, optimized for a seamless build-your-own-basket flow. The site features elegant product photography, and a frictionless checkout experience. I also developed a brand voice guide, social media assets, gift card packaging, stationery, and a series of seasonal campaign templates.
For the corporate gifting arm, I created a dedicated landing page and brochure highlighting white-label options, branded packaging, and custom notes. This helped expand Sheer Cheer’s market reach and positioned the brand as a high-end but accessible solution for businesses seeking memorable gifts.
From visual storytelling to user experience, Sheer Cheer’s identity speaks clearly to its audience: those who want to gift generously, beautifully, and with joy.
