Bravo Capital knew their audience: small owner-operators in Texas, some with challenging credit histories; but their brand didn’t fully resonate. My goal was to reshape their identity and digital experience into something more approachable, inclusive, and user-focused.
Working closely with the CEO and his team, I refreshed the brand to reflect reliability, accessibility, and a sense of partnership. We developed messaging that spoke directly to the needs and concerns of their customers, using clear language, warm tones, and visuals that felt authentically Texan.
With the brand strategy in place, I overhauled the website to improve navigation and streamline content, making it easier for visitors to understand financing options and connect with Bravo Capital. By aligning every element, from color palette and typography to imagery and user flow, we created a cohesive online presence that resonated with their audience’s goals and circumstances.
The result was a more human, welcoming brand and a user-friendly website that paved the way for deeper trust and greater engagement.
